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My work for
Zerodha Fund House

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For the past 2 years, I have been leading design at Zerodha Fund house. Designing the B-2-C products from scratch. And setting up a Brand System, including design systems, communication design, and llustrations.

CASE STUDY 1

Onboarding Engine for
Zerodha Fund House

A B-2-C investment channel that resulted in 20% increase

in number of SIP setup through AMC

CASE STUDY 2

Zerodha’s non-app Journey

Securing ₹2 million in SIPs in just 120 days

Role: Design Lead

My work for
Betterhalf.ai

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Dating App: Optimizing Onboarding

Making finding life partners easier

Other Projects

boAt Lifestyle

E-commerce application

an electronics brand who wants  to build an e-commerce application to increase sales and brand loyalty.

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Bookscape

Direct to consumer platform

A platform by repro books. It removes the middle distributors and enables customer to buy books directly from publishers.

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Ushop: Unilever

e-commerce website

a one stop online destination for your everyday essentials, from the house of Unilever.

Redesigning the existing e-commerce website

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POOLit: Carpool

Travel

A super app with circular economy as it's core. Carpooling is one of the verticals.

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© 2026 by Kritika Srivastava

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