top of page

My Toolkit

From facilitating workshops to building brands,

I lead the bridge between strategy and execution

Product Design

Design Management

Brand Design

Design System

Design Workshop

User Research

      WORK THAT SHIPPED

Projects For 
Zerodha Fund House

For the past 2 years, I have been leading design at Zerodha Fund house. Designing the B-2-C products from scratch. And setting up a Brand System, including design systems, communication design, and illustrations.

notification.gif
hero bg.png

CASE STUDY 1

Onboarding Engine for
Zerodha Fund House

A B-2-C investment channel that resulted in 20% increase
in number of SIP setup through AMC

CASE STUDY 2

Zerodha’s Non-App Journey

Securing ₹2 million in SIPs in just 120 days

My work for
Betterhalf.ai

ORBIT-5-01-LITE.gif

Dating App: Optimizing Onboarding

Making finding life partners easier

Other Projects

boAt Lifestyle

E-commerce application

an electronics brand who wants  to build an e-commerce application to increase sales and brand loyalty.

Read More
Repro_Outside.png

Bookscape

Direct to consumer platform

A platform by repro books. It removes the middle distributors and enables customer to buy books directly from publishers.

Read More
bookster_Outside.png

Ushop: Unilever

e-commerce website

a one stop online destination for your everyday essentials, from the house of Unilever.

Redesigning the existing e-commerce website

Read More
Uniliver_out.png

GET IN TOUCH

Let's Make Something 
Worth Using

© 2026 by Kritika Srivastava

bottom of page